In a unique twist on business diversification, Stones Throw has, in partnership with Chicago-based Intelligentsia Coffee, introduced a line of specialty coffee beans in tandem with some of the standout artists in their catalog. In doing so, the label has deployed what is either a quietly clever gimmick to add some (ahem) buzz to their eclectic new releases, or a cleverly loud FUCK YOU to non-music companies like Starbucks, which have only muddied the water by releasing watered-down folk music and resurrecting the careers of artists past their prime.
The latest pairing is an Ethiopian coffee with the new beats-only collection Dr. Noís Ethiopium by the labelís defacto house producer, Oh No. Perhaps in specific deference, the coffee to be released in association with the record consists of Ethiopian yirgacheffe: itís rich, with notes of honeysuckle and jasmine, with a clean finish of spice and cocoa; itís Ethiopian; itís not cheap; and, itís Ďsingle origin,í as opposed to a hodgepodge of beans from different regional farms.
Oddly enough, this description dovetails nicely with Oh Noís outing on Ethiopium. Itís rich; despite the fact that the cuts are short and sweet, each represents any number of possibilities for repurposing and restyling. Itís Ethiopian: anyone who has listened intently to the voluminous Ethiopiques series will notice the scales, the rapturous nasal wails, the chugging funk of the rhythm sections. Itís single origin: there is very little non-Ethiopian debris in this bin, and the needle drops and dusty din are consistent from beginning to end.
If there is a single standout moment, itís the novelty of "Pussy,Ē a zippy little gem over which the sampled voice seems to be chanting a certain word over and over again. Itís reminiscent of the Butthole Surfersí "KuntzĒ from Locust Abortion Technician, which is comprised of the cut-out syllable "/kuntz/" on repeat. Oh Noís "Pussy" is a little less gratuitous; itís part of a beat, meant to be made to repeat forward, backward, through filters and without, but enjoyed a dozen different ways Ė however the worldís more adventurous MCs and producers choose to use it.